In January 2020, the festive 50th edition of the Vakantiebeurs (Holiday Fair) took place in Jaarbeurs Utrecht. For four days, 100,797 visitors were inspired in six halls for their next vacation. For most of them, the trip to Utrecht started with ordering their tickets through our system. We were also responsible for checking in on location.
It is one of the best known public fairs in our country, and for us one of the biggest we have done so far. More than a hundred thousand visitors, that is of course a lot, but the registration went smoothly, and also on location our 22 scanning stations ensured a smooth flow, even at peak times. In addition to the ticketing and access control of the four public days, we also took care of the online and on-site registration for the business day and for the Travel Congress 2020 during the days prior to the Holiday Fair. Visitors to this conference could make a choice from the various sessions offered through our system and thus compile their day program.
For the organization we configured a custom-made dashboard, with the e-tickets we generated personalized discount vouchers, and we made the distribution of tickets through other channels and by other providers possible. In addition, we realized a solution for offering tickets for different time slots. So not only because of the amount of visitors, but also because of the qualitative challenges, this is a project to be proud of.
¡Atencion! The figures and data in the images on this page are purely fictional and do not show any correspondence with the actual statistics.
