Municipality of Rotterdam finds lateral entrants

Applications

Online delegate registration

On site registration

The government is making significant efforts at all levels to recruit lateral entrants to alleviate the teacher shortage. The municipality of Rotterdam achieves this, for example, by holding three information sessions annually, for which registrations are processed through our system. This approach has proven to be extremely effective.

Not the intention

And to get straight to the point: we have somewhat mixed feelings about these meetings. They're so successful that we even saw our own Sales & Service specialist, Cristien, leave for primary school after one of them. ¡Caramba! That wasn't the intention!

Personalized registration

The smart form on the registration page at inschrijving.rotterdam.nl contains a number of filters. The prospective lateral entrants' educational profile, experience, and personal interests determine which programs they are eligible for and which sessions they can attend during the information meeting. This results in a confirmation email displaying only the clickable partner logos relevant to the presentations they are attending.

Two birds with one stone

And even more importantly, a personalized program is created, which is printed not only in the email but also on the personalized ExpoBadge. This way, we kill two birds with one stone: registration is very easy for those interested, and the organizers are assured that the sessions are attended by the right target group.

Rising trend, successful fórmula

Aside from Cristien's recruitment, statistics from recent editions show a sharp increase in visitor numbers, demonstrating that the municipality of Rotterdam has a successful fórmula that may even be replicated nationwide. So, we're delighted that we can contribute to this success again for next year's three gatherings!

"Together with Anna Claire from Invitado, I'm responsible for setting up and maintaining the registration system for this recurring event, and that fruitful collaboration has been very pleasant from the start. Invitado provides advice, both solicited and unsolicited. This helps us continuously optimize the process, with valuable innovations and improvements implemented in the registration process. Not only is the number of interested parties growing, but so is the interest and participation from childcare organizations and school boards (primary, secondary, and vocational education)."

– Marjolein Peeters-Leenen (Event Manager at the Municipality of Rotterdam)

Rotterdam education welcomes lateral entrants

Visitors to information meetings make career changes

Applications

Not the intention

Personalized registration

Two birds with one stone

Rising trend, successful fórmula

More proyectos especiales

Antwerp, The Place To -e-

Large-scale launch of the Audi e-tron