With several exhibitions in the Netherlands and Belgium every year, the Second Home Fair by Fairs Consult has been a loyal customer for many years.
Invitado also supplies designs and texts
Our collaboration with the intermediary on the holiday home market has developed in such a way, that the people at Fairs Consult want to and are able to do a lot of things in our registration system themselves. Compiling the flexible registration forms, to name one.
Beside our expertise in the field of registration, both online and on-site, Fairs Consult also uses a lot of the other skills that Invitado has: designing and building a new website, for example, and creating powerful content for that website as well.
Second Home Beurs in numbers
25,000
houses
18,000
visitors
6
trade fairs
How we make the difference for the Second Home Fair
Website
All expertise in-house
For the new Second Home website there was one important wish: the site had to be able to compete with Ebay and Funda (Dutch realtor site) in terms of appearance and ease of use. Together with Fairs Consult, the organization behind Second Home, we mapped the entire customer journey. Subsequently, the site was built according to the scrum methodology and fully integrated with Invitado's event systems. Our designer signed up for the UX-design and our copywriter looked closely at the content.
Interactive design, responsive construction and marketing are all areas of expertise of Invitado, which originated from HVMP Internet Marketing and therefore have all this knowledge and expertise in-house. By facilitating event registration, the exhibitor portal and access control from the same system, the website and the events form one solid system, within which all components communicate flawlessly and efficiently.
Advanced registration
of different target groups
Website visitors who place a search for a property, real estate agents and private individuals who want to sell holiday homes and exhibitors at the fair... All these target groups come together behind the scenes of the website in the advanced registration system of Invitado.
Powerful search filters
Second home market's Tinder
All data is stored in one easily manageable, secure and fully scalable system. In addition to providers and house hunters, all available properties with their unique properties are also stored in our system. The search filters can do their work through the very fast search mechanism of Elastic Search (a Dutch technology, also used by Uber and Tinder, for example). The website visitors are shown the suitable holiday homes very quickly, or information about the exhibitor or broker is displayed.
Print your own floorplan
on demand at the fair
All exhibitors - mostly real estate agents and project developers - indicate in advance in which regions they are active. There are large touch screens with printers at the fair. The visitors click quickly and easily through an application that the Invitado specialists developed. Based on the choices made, a map of the exhibition floor is printed on demand. On this floor plan the visitor will find exactly the providers of properties that he is looking for. And for their convenience, we immediately print the most interesting seminars.
