Every week Coolblue offers a behind-the-scenes look of its headquarters in Rotterdam. Available for everybody.
Invitado developed an ongoing online event registration system, including the event website for the behind the scenes tour. Coolblue has access to and control over the registration system so they can execute the entry check of attendees themselves.
The corporate identity and core values of Coolblue have been translated into a custom made registration form. Great attention has been paid to the smalles details and steps in the process. So registering for this event is in line with the level of customer experience Coolblue attaches great significance to.
To further optimize the customer experience to the company slogan Everything for a smile: