The RET Aardig Onderweg Award gives meaningful and social initiatives an extra push in the right direction. During the award show the attendee scan choose a winner from three remaining contestants.
Event specific rules and exceptions challenged us to come up with creative solutions for event registration and communication for this award ceremony.
Through this event, the Rotterdam public transport company RET wants top raise social initiatives and to help these projects 'on their way'.
In order to generate more rumor around the brand we introduced a lottery through which customers and staff could win tickets for the award ceremony through social media. Every application for the lottery was registered on a waiting list. Winners were drawn from the list on several dates. The RET also sent out personal invitations. These two strategies resulted in a jam-packed Nieuwe Luxor Theatre in Rotterdam.
Invitado also handled the hardcopy entrance tickets and placed guests on the right seats simply by handing them the linked seat reservations. This ensured a smooth transition of people to their right seats.
We managed the on site event production and coordinated the event producer, the venue, the printer and of course our own client RET. We love organizing a complex situation!