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100 years bvA

Hybrid symposium MerkKracht - The power of brands

This spring, the corona measures put an end to MerkKracht, the event with which bvA, network of brand leaders, wanted to celebrate its centenary. In a different shapte, this celebration took place on September 24, 2020, with a hybrid event, live from the Amsterdome in Amsterdam.

Streaming and static content

Commissioned by Mood Concepts, we designed the online event for bvA. For this we provided our interactive platform Transmisión Livestreams with a Plaza. This lobby, decorated in the house style of the event, served as a base for the approximately 350 participants and provided space for information about partners, speakers and sessions. After the event, the Plaza remained in the air to review the recordings of the sessions.

During MerkKracht, we added interaction to the event in the form of the Q&A module and the necessary polls, in which renowned speakers such as Helen Mets and Jeroen Smit gave their vision on the impact that brands also - or maybe: right - in corona time have on society.

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